The goal of Messenger's new integrated campaign visual language was to create a rich and flexible system that brought to life the brands new positioning as a space that facilitates genuine connections between close friends
Aimed at a Gen-Z audience, the identity is grounded on the principal of fluidity as it reflects the dynamic ebb and flow of their communication style. The system was built to celebrate the millions of micro interactions Messenger users have every day that bring them closer to their people
Agency: Mother Design
Role: Project Manager
