The new EE was born to enable the BT group achieve their ambition of being the most personal and customer-focused technology brand in the UK.
Launching with a bigger, broader, bolder offering for customers, there are focus areas around Home, Work, Game and Learn and early propositions around home security, enhanced TV services, new network personalisation technologies and a new gaming destination. All of this is underpinned by a new EE ID digital platform, opening a gateway to buy and manage services whether an existing customer of not.
Agency: ZAG
Role: Delivery LeadÂ
